House and neighborhood characteristics can positively influence the sale of your home, but what about the words used in the listing? The right turn of phrase could help your property sell quickly, but choose less descriptive terms and you may find it on the market indefinitely. Write an effective listing with the following tips:
Choose Your Words Wisely
One analytics firm reviewed the word choices of a million listings that closed in 2016. Phrases like "open concept" and "natural light" closed more quickly, while listings with "ceramic tile" and "two story" stayed on the market longer. Analysts also found that four word pairs associated with quick closings included "fence" references, indicating that privacy may be a top priority for buyers.
Tell Stories With Emotion
Capture potential buyers' senses with your words, and try to paint a picture of what it would be like to live in the home. A claw-foot tub becomes a place of solace from the daily grind, and a large yard transforms into a buyer's new outdoor respite. Need help? Consider enlisting a professional who is familiar with what's selling to help write your listing.
Highlight Brand Names
Don't focus solely on basics such as square footage and the number of bathrooms. Instead, identify brands that will stand out from the competition. Everything's fair game -- from appliances to fixtures to interior designers or architects who helped with your last renovation. You can feel comfortable name-dropping here.
Create Longer Listings
The 2015 book "Zillow Talk" found that listings as long as 250 words tend to sell at higher prices. And to help grab a potential buyer's eye, give particular attention to the first 10 words.
Before putting your home on the market, get in touch for help in crafting a well-worded listing. You can reply to this email for specific advice. A sale may hinge on it.
Thank you for reading our newsletters. We look forward to connecting with you soon!
FREE AUTOMATED EMAIL UPDATES
Sign in to take advantage of all this site has to offer. Save your favorite listings and searches – also receive email updates when listings you like come on the market for free! *Contact Information is NOT Shared*
Thanks for all your help in making our "dream home" a reality. We really appreciated that you went the extra mile to get us the best price for our home. You are truly a professional.John and Rhonda Robinson
In all our dealings with Realtors over the past ten years, we have never met anyone as helpful and energetic as you have been. Without hesitation, we would highly recommend your service to anyone who is looking for an experienced Realtor who cares about getting things done and doing them right! Thanks for taking such good care of us, we couldn't have done it without you!Daniel and Barb Northfield
Based on information from CARETS as of 2018-05-30 15:03:32. The information being provided by CARETS is for the visitor's personal, noncommercial use and may not be used for any purpose other than to identify prospective properties visitor may be interested in purchasing. The data contained herein is copyrighted by CARETS, CLAW, CRISNet MLS, i-Tech MLS, PSRMLS and/or VCRDS and is protected by all applicable copyright laws. Any dissemination of this information is in violation of copyright laws and is strictly prohibited.
Any property information referenced on this website comes from the Internet Data Exchange (IDX) program of CRISNet MLS and/or CARETS. All data, including all measurements and calculations of area, is obtained from various sources and has not been, and will not be, verified by broker or MLS. All information should be independently reviewed and verified for accuracy. Properties may or may not be listed by the office/agent presenting the information.